Revamped Brand Identity Aligned with Modern Home Building

Platinum Builders

Working with Platinum Builders, a well established custom home building company out of Jackson Hole, WY to establish a new corporate identity through logo design and digital presence.

Services

Brand Development
UI/UX Design
Website Development

Industries

Residential Construction
Custom Home Building
Carpentry
General Contractor

Design With Two Key Pieces in Mind

When putting together the logo frameworks and working with the Platinum team to connect their needs with the design, it became clear that attention to detail was one of the most crucial parts of the design. With this in mind, Peak Design Media chose a logo that emphasizes space, intricacy, and sharp edges, with each component of the design having a visual hierarchy that brings the eye down to the company's name.

This visual hierarchy allowed us to not only incorporate their company's heritage by showcasing the Grand Teton Mountain Range's outline, but also to create a design that effortlessly allows the eye to travel vertically from top to bottom, with each element visually identifying the company with where they are located, what they do, and how they are, all with a very minimal typography layout - key when designing in a modern space.

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Elevating Platinum Builders’ Digital Presence

Leveraging our comprehensive suite of services, including visual design and prototyping, front-end and back-end development, along with sophisticated Webflow, CMS, and system integrations, we crafted a website that not only embodies the essence of Platinum Builders but also sets a new standard in digital experience within the construction industry.

The heart of this project was to capture and convey Platinum Builders' unparalleled craftsmanship and attention to detail through compelling visual storytelling and a dynamic portfolio showcase. The result is a website that not only captivates visitors but significantly streamlines the bidding process, allowing potential clients to immerse themselves in the exquisite detail of past projects and envision the possibilities for their own homes. This fusion of aesthetic elegance and functional excellence has not only heightened Platinum Builders' online visibility but has also markedly enhanced their client engagement process, setting a new benchmark for excellence in the luxury construction domain.

The Results

Enhanced online visibility and brand presence in the luxury construction market.
Streamlined bidding process, allowing for more efficient client engagement and project initiation.
Increased engagement metrics on the website, including longer visit durations and lower bounce rates, indicating higher user interest and interaction.
Higher conversion rates from website visits to project inquiries, demonstrating the effectiveness of the visual storytelling and portfolio showcase.
Improved SEO performance, leading to better search engine rankings for key terms related to luxury custom home and residential construction in Jackson Hole, Wyoming.
Positive feedback from clients on the ease of navigation and the quality of content presented on the website.
Significant reduction in maintenance and update times due to the implementation of Webflow, CMS, and system integrations, allowing for seamless content updates and management.
A boost in the company's professional image and market competitiveness, attributed to the modern, sophisticated website design aligned with industry best practices.